Targeting
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Technology
Navigating the Resurgence of Contextual Targeting: Ensuring Brand Safety and Relevance
A look at contextual targeting as a solution in the wake of third-party cookie dissipation.
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Data Driven ROI
General Motors Partners With NBCU, Advances First-Party Data Strategy
How General Motors is making progress with its first-party data strategy.
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Profiles & Campaigns
HP Improves ABM with Sales and Marketing Integration
Breaking down data silos and better integrating sales/marketing processes
is helping HP improve the company’s B2B targeting and segmentation. -
Direct Marketing | Print
Q&A: Budreski on LTV, B2B Engagement & Proving Marketing’s Worth
Constant Contact’s Hannah Budreski on the challenges of engaging B2B prospects
who don’t want to answer the phone and building the perfect marketing team. -
Data & Analytics
Identifying Affinities in Second-Party Data
Marketing in a GDPR-compliant world quickly becomes a
choice between performance or scale. Or does it? -
Social
Why You Need to Target Manufacturing Workers on Social Media
Of the 610 million users on LinkedIn, would you guess that more than 50 million
are in manufacturing? Here’s why you need to engage these B2B professionals. -
How B2B Marketers Can Stand Out with Original Content
Plenty of B2B marketers talk about the importance of delivering a personalized B2C-like experience. But few are actually delivering on this promise.
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Email
Email Targeting Fuels MGM Resorts & Focus on the Family
MGM Resorts International and Focus on the Family have very different customer bases and missions, but they have similar philosophies when it comes to email marketing.
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Agencies
Data Helps Kraft Cook Up a Segmented Content Strategy
Kraft Foods was doing content marketing before content marketing was cool—heck, they were doing it before anyone even knew what was content marketing.
