regulatory Archives - Chief Marketer

CCPA: 3 Tips to Get Ready for Compliance

Non-compliance will become pricey: when enforcement actions begin
on July 1, 2020, civil penalties could be $2,500 per violation.

ROI | Metrics

Twitter Reveals User Security Data Was Accessible by Advertisers

Advertisers who use Twitter’s Tailored Audiences and Partner Audiences systems may
have been able to access users’ email addresses or phone numbers.

Facts & Figures

GDPR: 3 Tips for Compliance

With legislation similar to GDPR passed in California, Brazil and Japan, giving
customers a voice in how their data is used is a worldwide priority.

Facts & Figures

CCPA: Consider It a Blessing, Not a Burden

Sure, adapting to the California Consumer Privacy Act can be costly. But smart
marketers see the opportunities in CCPA, as well as the hurdles.

Data & Analytics

CCPA is Coming: Are You Ready?

The California Consumer Privacy Act (CCPA) is only six months away and only 14% of companies say they are prepared. Here’s how to get your company ready.

Facts & Figures

GDPR One Year In: How Are Marketers Doing?

Other than a lot more privacy pop-up notices for consumers,
what impact has GDPR really had since it went into effect last May?

Facts & Figures

Data Privacy Concerns on Rise: Report

Over half of U.S. consumers—67 percent—are ready for stricter data privacy
regulations such as GDPR, according to a new survey.

Email

Why GDPR Can Improve Your Email ROI

Smart email marketers realize that following the best practices outlined in regulations such as GDPR will ultimately help—not hinder—their email marketing ROI.