Search Results for: data
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Profiles & Campaigns
HP Improves ABM with Sales and Marketing Integration
Breaking down data silos and better integrating sales/marketing processes
is helping HP improve the company’s B2B targeting and segmentation. -
Facts & Figures
CCPA: 3 Tips to Get Ready for Compliance
Non-compliance will become pricey: when enforcement actions begin
on July 1, 2020, civil penalties could be $2,500 per violation.Tagged in: -
Data Driven ROI
7 Digital Marketing Trends to Consider for 2020
What are biggest digital marketing trends for 2020? More—as in more influencer marketing,
more content, more video and more of what will get consumers engaged with your brand. -
Profiles & Campaigns
CMO Q&A: McAfee’s Cybersecurity Marketing Challenges
McAfee CMO Allison Cerra shares the challenges of promoting and staffing in the cybersecurity space.
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Profiles & Campaigns
Justworks Refines Online Lead Nurturing With Testing
Testing creative and calls to action is helping Justworks improve
its online lead nurturing and conversion rates.Tagged in: -
Data & Analytics
Don’t Let AI Bias Derail Your Marketing Efforts
The algorithms behind AI are beholden to the integrity—or lack thereof—in the measurements and datasets used to train them.
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Demand Gen
Six Tips for Using ABM to Complement Your Demand Gen Strategy
Eighty-five percent of marketers report a higher ROI with ABM over other
marketing initiatives. When driven by strong data, the rewards can be huge. -
Agencies
CMO Pressure Forces Dramatic Agency Transformation in 2020
A new generation of CMOs pressured to drive growth and disruptions through
marketing will be the spark that ignites agencies to reorganize or retreat.Tagged in: -
Direct Marketing | Print
Why Martech Investments Aren’t Optimized: Infographic
Over half of marketers will increase their martech spending next year, but many still aren’t
optimizing their solutions, according to Chief Marketer’s Martech Outlook Report.Tagged in: