Search Results for: data

Investor’s Business Daily CMO John Becker lays out four key steps to creating a successful influencer program.

Aon CMO Andy Weitz discusses how a first-year golf tour sponsorship helped spread the message of equal pay for women.

With a shorter holiday shopping season, consumers are relying more heavily on buying gifts on the major deal days, like Black Friday and Cyber Monday.

How do you best serve the swipe right generation?  Carter Pilcher, CEO of linear and OTT channel ShortsTV, offers insights on the business of short-form video. Why is a Spotify-like app for watching short films key to keeping your audience engaged? One of the biggest barriers to entry for those who wish to watch short-form […]

Low-cost wireless service Visible is looking to change the way cell phone providers are perceived by consumers through embracing marketing tactics that build stronger, more personal relationships with consumers.

Instagram began testing the removal of “likes” on its platform in the U.S. last week for select users. Here’s what that means for marketers.

Brand executives from Unilever and Southwest Airlines discuss how they are proactively combatting influencer fraud from within their organizations.

Next year, retention is set to be a top priority for companies looking to keep customers engaged and driving growth. These seven trends will emerge to shape the way companies delight and retain customers in 2020.

Brands authentically taking a stand on a cause or issue build emotional connections with their consumers. Here are four key requirements for resonating with consumers in today’s advocacy-driven world.

Breaking down data silos and better integrating sales/marketing processes
is helping HP improve the company’s B2B targeting and segmentation.