Causation and correlation may sound alike but are very different. The distinction is critical to effective marketing, as confusing these ideas can lead to costly mistakes

Millennials are 55% more likely than older Americans to own wearables, and marketers need to be ready to reach this audience on the go.

Social listening played a huge role in brands understanding how their Super Bowl spots played with viewers. Here's a look at the brands that scored.

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% February 10, 2017 Brands that Scored a Super Bowl Social Touchdown Social listening played a huge role in brands understanding how their Super Bowl spots played with viewers. Here's a look at the brands that scored. More……

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% February 9, 2017 Strategies for More Effective Lead Scoring To decrease the length of the sales cycle and increase ROI, it's important to continually fine tune lead scoring models. Learn how you can optimize campaign performance. More… SPONSORED…

In the Most Wanted series, Chief Marketer looks at some of the top demographic segments marketers need to target in 2017. This week, we look at K-12 teachers.

The top B2B marketing trends for 2017 reflect much of what B2C marketers are experiencing: B2B buyers deserve the same individual, humanized attention consumers desire from retailer or CPG brand.

Influencer marketing offers much opportunity for brands willing to invest time and resources and place customer experience at the forefront of their marketing strategies, according to a new report.

As you strive to reach audiences by humanizing marketing in mind—in an increasingly digital, unfeeling industry—here are 3 ideas to put the customer first.

It's important to continually fine tune lead scoring models to optimize campaign performance, to decrease the length of the sales cycle and increase ROI.