CMO Dean Evans gives a play-by-play on the strategy, timing and theme around Hyundai's release of its 12th Super Bowl spot airing this Sunday.

Chief Marketer Tech Talk Email Optimization | Forming a True Sales-Marketing Partnership February 6, 2018 Top Trends in Audio Branding Audio-based user experiences are stepping into the spotlight as a fresh medium for sensory stimuli, and brands like M&Ms, Fiat and Calvin Klein are taking notice. Here's 10 audio trends to watch. More… SPONSORED BY:…

Scott Brinker talked about having the right team to power marketing technology investments, at the recent NEDMA MTech Summit.

Experienced brand marketers are increasingly deploying messaging apps and chatbots to meet their conversational marketing needs

Get caught up: Here’s the 10 most popular B2B and martech stories on ChiefMarketer.com for January 2018.

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership February 2, 2018 KFC's New CMO Chats About Reba and the New Campaign Andrea Zahumensky, just six weeks on the job, takes on one of the most high-profile product launches—all tied to a music legend. How did she do it? More…   SPONSORED…

In a world where "fake news" is a growing concern, the good news is that you can't fake a bad customer experience. Here’s three checkpoints to certify a successful B2B launch.

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership February 1, 2018 You Need People to Power Technology: Brinker At the recent NEDMA MTech Summit, Scott Brinker discussed why it is crucial to hire the right team to power marketing technology investments. More… SPONSORED BY: A Free Webinar: 10 Tips For Creating Great…

With social media swelling with videos of teenagers eating and biting Tide Pods, it was time to take action.

Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership January 30, 2018 KFC's New CMO on Reba, AI and What Keeps Her Up at Night Andrea Zahumensky, just six weeks on the job, takes on one of the most high-profile product launches—all tied to a music legend. How did she do it? More……