COVID-19 Marketing
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Digital
The 10 Most-Read Chief Marketer Stories of 2020
A look at the most-read CM stories of the year.
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Acquisition
Chief Marketer’s 2020 COVID-19 Marketing Outlook Report
Chief Marketer surveyed our readership for insights on how the pandemic has affected marketing strategies in 2020 and beyond.
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Acquisition
Brand Marketing Strategies Are Shifting (Again) During the Pandemic
With COVID-19 cases rising, marketers are having to adjust their advertising spend once again.
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Agencies
NerdWallet CMO on Brand Building During the COVID-19 Pandemic
How NerdWallet has marketed to consumers during COVID-19, continued growth and employed a performance approach to brand marketing.
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Acquisition
How Companies Can Showcase Their Values During COVID-19
How your business can support those in need and demonstrate its values during COVID-19.
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Digital
Brands on Fire: Ally Financial CMO on Marketing Shifts During COVID-19
We chat with Ally Financial CMO Andrea Brimmer about the brand’s COVID relief offerings and how it’s reshaping its marketing strategy.
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Acquisition
How Jameson Adapted Its Marketing Strategy for the COVID-19 Pandemic
Jameson is holding virtual happy hours, cocktail classes and sponsoring live-streamed events during the pandemic.
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Acquisition
ADT, Coldwell Banker, TriNet: Brand Marketing Strategies for COVID-19
How ADT, Coldwell Banker and TriNet have approached marketing to consumers in the COVID-19 era.
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Acquisition
Marketers on Fire: General Mills’ Brad Hiranaga, Chief Brand Officer, North America
Our monthly profile of an outstanding marketer whose leadership and campaigns are moving the needle for their brand.
