FaceBook Advertising

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  Acquisition

  How Marketers Can Approach the Rise in Facebook Advertising Costs

  How brands can develop benchmarks for metrics on Facebook as the cost of CPMs continue to rise.

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  MarTech

  Brands Boycott Facebook for Policies Toward Hate Speech

  A growing number of brands have paused advertising spend on Facebook at least for the month July in support of the #StopHateForProfit campaign.

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  Acquisition

  Pinterest Uses Performance-Based Marketing Tools to Attract SMB and DTC Brands

  How Pinterest is offering tools for performance-based marketers from small- and medium-sized businesses.