B2B Engagement
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Acquisition
REPORT: How B2B Thought Leadership Influences Out-of-Market Buyers
Edelman and LinkedIn created a report on the impact of B2B thought leadership on out-of-market buyers. We spoke to Joe Kingsbury, Edelman’s Global Chair of Edelman Business Marketing, about its key takeaways.
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Engagement
How B2B Marketers Are Converting Virtual Events Into IRL Experiences
B2B marketers are developing a new skill set: the ability to pivot a virtual event into a real-world physical experience.
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Data & Analytics
McKinsey & Company Report: Omnichannel Is the Way Forward for B2B
If your B2B organization hasn’t hired “hybrid” sales reps yet, it probably will be doing so soon—or risk falling behind the competition.
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Engagement
LG’s B2B Arm Launches Virtual 3D Showroom for Hybrid Events
LG’s virtual alternative to the trade show floor is a new customizable 3D showroom that it intends to scale in the coming year.
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Acquisition
How Cloud Computing Brand Nutanix Created Virtual Engagement
With industry shows and events still on hold for the most part, B2B brands like Nutanix have turned to virtual experiences to engage with prospects.
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Acquisition
Marketers on Fire: SAP Global CMO Alicia Tillman
Our monthly profile of an outstanding marketer whose leadership and campaigns are moving the needle for their brand.
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Acquisition
Social Media Marketers: LinkedIn Features to Consider for B2B Engagement
New and overlooked social media features for B2B marketers to consider.
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Acquisition
How B2B Marketers Are Adjusting Budgets During COVID-19
How B2B marketers are reallocating event marketing funds to other aspects of the marketing plan.
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Engagement
Three Tips for Connecting with B2B Buyers
How can you connect with prospects? Here’s three ideas for driving
engagement from brands like Eaton, ON24 and Wells Fargo. -
Agencies
How to Secure CXO Meetings Before Your Event
Scoring meetings with senior executives requires that you prove to them—well in advance—that you are worthy of their time. Here are some things you can do to increase the chances of winning their attention.
