Digital advertising Archives

Nalgene’s Marketing Director on Achieving Growth in the Crowded Water Bottle Market

Despite having a smaller marketing budget than its competitors in the water bottle space, Nalgene continues to experience growth by relying on its scientific heritage, digital marketing tactics and flexible approach.

Technology

Navigating the Resurgence of Contextual Targeting: Ensuring Brand Safety and Relevance

A look at contextual targeting as a solution in the wake of third-party cookie dissipation.

Digital

4 Ways Marketers Can Navigate the Ethical Terrain of Advanced Digital Humans

The rise of advanced digital humans presents both opportunities and significant ethical considerations for marketers. Here are four ways to navigate this ethical terrain.

Digital

Five Ways to Boost ROI Through CTV and OTT Advertising

A shift from traditional TV viewing to digital presents an opportunity for marketers to reach new audiences through the connected TV market.

Data & Analytics

Optimizing Paid Media Holiday Marketing Campaigns: Strategies for Success

Strategies for addressing rising CPMs for advertising campaigns and intensified competition to reach audiences through paid media.

Digital

Brands on Fire: SheaMoisture CMO Dishes on ‘Black Men Love’ Digital Content Series

We spoke with Mitchell about the campaign’s genesis, inspiration, partnerships and experiential components, plus the positive growth trajectory of SheaMoisture Men in recent years.