Search Results for: content marketing

Creating compelling content that engages B2B audiences at all stages of the sales funnel requires a strategic approach backed by metrics, continuous testing and modifications.

Cisco learned the following lessons when converting its massive conference to an all-virtual format.

We spoke to Ricardo Marques, Vice President of Marketing for Michelob ULTRA, about its NBA virtual courtside experience and marketing during the COVID era.

In the era of socially-distanced sales and marketing, smart document organization and automation can drive productivity, compliance and collaboration.

By Daniel Elad, Chief Strategy Officer of tech company TheViewPoint. As things stand today, Connected TV (CTV) provides people with a wide assortment of content options available for streaming any time and place on demand. Even though many parts of the entertainment industry suffered huge losses during the coronavirus quarantine, CTV had a solid uptick […]

Following are examples of how Mars’ candy brands are communicating with consumers during the pandemic.

Getting creative with engagement tactics was the differentiating factor for Cisco Live’s virtual event pivot.

Nielsen is stepping in with a new digital measurement methodology that will work with first-party data sets and comply with regulations like CCPA.

Useful insights for social media marketers from a July Hootsuite and We Are Social report.

Join the Chief Marketer editors and an expert panel on September 15th to learn about influencer marketing in the COVID-19 era.