Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership February 15, 2018 Mapping Content to All Points in the Customer Journey While still a challenge, the good news for marketers is that the technology to map customer responses to specific content is a rapidly improving sector of martech. More… SPONSORED BY: Reach Highly…
Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership February 15, 2018 Storymaking: How to Shape the Stories that People Share about Brands Bruce Henderson, CCO, Jack Morton Worldwide, on shaping consumers and marketers narrative so that it contributes positively to a brand’s overall narrative. More… SPONSORED BY: The PRO Awards…
Check out three industries that are putting more resources into experiential strategies this year: luxury, automotive and tech.
Liesel Kipp, SVP product and design, Scripps Networks Interactive, gives us the details on the new HGTV chatbot on Facebook Messenger.
Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership February 13, 2018 New Action Steps for Sure-Fire Conversions Engaging prospects and getting them to convert continue to be one of the biggest lead gen challenges and conversion concerns are on the rise. . More… SPONSORED BY: New Action Steps for Killer Conversions…
Love Unconventional is the brand's Valentine's Day campaign that includes a Snapchat game and limited edition packaging on its champagne.
Interactive B2B email marketing is much more than cat videos and dancing elf GIFs. Here's seven ideas to make your B2B email strategy more engaging.
Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership February 9, 2018 How to Make GDPR Work for Marketing Teams The EU’s General Data Protection Regulation (GDPR) isn’t going to make your job easier. Here's what marketers need to know to weather the changes. More… SPONSORED BY: New Action Steps for…
Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership February 8, 2018 7 Ideas for Interactive B2B Email Marketing Interactive B2B email is much more than cat videos and dancing elf GIFs. Here's seven ideas to make your B2B email strategy more engaging. More… SPONSORED BY: A Free Webinar: 10 Tips For Creating…
Audio-based user experiences are stepping into the spotlight as a fresh medium for sensory stimuli, and brands like M&Ms, Fiat and Calvin Klein are taking notice. Here's a look at 10 audio trends to watch in 2018.