Search Results for: content marketing

Useful insights for social media marketers from a July Hootsuite and We Are Social report.

Join the Chief Marketer editors and an expert panel on September 15th to learn about influencer marketing in the COVID-19 era.

Mediaocean’s $200 million acquisition of 4C is aimed at creating a powerhouse of data that strengthens media planning and buying prowess s. Aaron Goldman, CMO of 4C, talks challenges and opportunities that lie ahead.   How will the COVID-19 crisis affect the advertising business?    The pandemic has forced marketers to be more accountable to […]

Chief Marketer surveyed our readership for insights on how the pandemic has affected marketing strategies in 2020 and beyond.

With COVID-19 cases rising, marketers are having to adjust their advertising spend once again.

For B2B marketers, the adoption of digital communications has accelerated during the pandemic.

Our monthly profile of an outstanding marketer whose leadership and campaigns are moving the needle for their brand.

The content streaming market is getting crowded: The latest is NBCU’s Peacock.

The Facebook boycott for its policy toward hate speech has inspired other brands, like Pernod Ricard, to take a more proactive approach.

How IBM and Facebook pivoted major global events to all-virtual summits utilizing disparate approaches.