COVID-19 Messaging

• 

  Digital

  The 10 Most-Read Chief Marketer Stories of 2020

  A look at the most-read CM stories of the year.

• 

  Acquisition

  Chief Marketer’s 2020 COVID-19 Marketing Outlook Report

  Chief Marketer surveyed our readership for insights on how the pandemic has affected marketing strategies in 2020 and beyond.

• 

  Agencies

  NerdWallet CMO on Brand Building During the COVID-19 Pandemic

  How NerdWallet has marketed to consumers during COVID-19, continued growth and employed a performance approach to brand marketing.

• 

  Acquisition

  How Companies Can Showcase Their Values During COVID-19

  How your business can support those in need and demonstrate its values during COVID-19.

• 

  Engagement

  How Media Brands Are Engaging Gen Z During the Pandemic

  Media brands are engaging Gen Z audiences during COVID-19 with talent-led social campaigns and messaging.