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The brand is launching Instagram accounts for each of its 800 locations,
letting local staff promote events, daily specials and offers on social.

Come join hundreds of the world’s leading marketers at the industry’s
most commemorative affair, the 2018 PRO Awards gala.

American Express added a fresh take to its fourth year at Coachella,
staging an exclusive destination for its VIP customers.

Here are three things to consider when calibrating your brand’s moral compass before embarking on an online media campaign.

The Girls Skate India clinic is the next chapter in street wear
brand Vans global campaign, This is Off the Wall.

By learning how to measure events marketers can justify their expenses to the C-suite.

Businesses of all sizes need to keep an eye on the AI updates Facebook is introducing for they might become the norm much sooner than we think.

Sarah Guzman, senior director of marketing at Pepsico, shares the strategy behind
the Smile with Lay’s campaign and activating its partnership with Operation Smile.

Check out three industries that are putting more resources into experiential
strategies this year: luxury, automotive and tech.

Chief Marketer chatted with RocketSpace’s Tina Wung to get her take on how martech will influence the future of marketing, and what skill sets marketers need to succeed.