Branded Experiences

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  Acquisition

  Mastercard Global CMO Raja Rajamannar Talks COVID-19 Response, Sonic Branding and Hybrid Experiences

  We spoke with Rajamannar about the brand’s marketing shifts, its sonic branding strategy and hybrid-digital events.

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  Acquisition

  Experiential Marketing Trends of the Year: 10 Case Studies

  A curated list of case studies in experiential marketing, from HBO, Taco Bell, Google and Absolut.

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  Acquisition

  From Ugly Sweaters to Snow Globes: 15 Brand Activations This Holiday Season

  How 15 brands have approached holiday activations with experiences.

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  Acquisition

  How to Translate Your Brand’s Visual Identity From Digital to Real Life

  Take these three steps when bringing your brand into the physical realm, and you’ll
  have a better shot at capturing and holding your audience’s attention.

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  Acquisition

  6,000 Person Wait List for Carnegie Deli Popup

  Only New Yorkers loyal to the Carnegie Deli could have imaged
  the astonishing response to a little 1950s-themed pop up.

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  Agencies

  American Express Drives Consumers to Experiences with Content

  Lisa Kahn, director global experiential marketing and partnerships,
  American Express shares how it all goes down.