From Ugly Sweaters to Snow Globes: 15 Brand Activations This Holiday Season

Posted on by Kaylee Hultgren

Where do marketers go for creative inspiration? When we’ve posed this question to executives through the years, we’ve heard one piece of advice, time and time again: Get out there and see what other brands are doing. Indeed, the holiday season is a great time to explore the snowy landscape of brand activations.

But let’s face it: It isn’t possible for marketers to attend every cool event or holiday pop-up or promotional stunt. But thanks to coverage from Event Marketer, you can peruse 15 different brand-led holiday experiences within the categories of beauty, automotive, luxury, alcohol, beverage, retail and tech. From a wellness-inspired “Sugar Chalet” from PopSugar to a giant snow globe from Tiffany & Co. to a… wait for it… Ugly Christmas Sweater Hall of Fame, here’s how brands are spreading holiday cheer to consumers this season with experiences.


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