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TikTok, Bud, P&G: Branded Experiences From Super Bowl LIV

From TikTok to P&G to Sleep Number, here’s a look at branded experiences at this year’s Super Bowl.

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Online Advertising

Western Union Launches a Media Network to Leverage Its First-Party Data

Marketers on Fire

Marketers on Fire: California Pizza Kitchen CMO on Tapping New Agency Partners to Drive Brand Growth

On Discover’s Latest Brand Spot: Five Questions with SVP and CMO Jen Murillo

The CMO as Growth Driver: 5Q With McKinsey’s Growth, Marketing & Sales Practice Partner

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Chief Marketer is an information hub connecting a global portfolio of more than a dozen marketing-focused brands including Event Marketer, AdExchanger, AdMonsters, Cynopsis Gaming, Cynopsis, Multichannel Marketer, PR News, and more—an aggregate audience topping 1.1 million readers. We are a one-stop “power portal” for marketers that brings together ideas and perspectives from the industry at large.

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