seasonal marketing

• 

  Acquisition

  Mars Wrigley Marketing VP Talks Valentine’s Day and Connecting With Consumers

  Mars Wrigley’s vp of marketing discusses the importance of seasonal marketing and year-round social engagement.

• 

  Agencies

  Lessons from Harley-Davidson on Seasonal Marketing

  Aaron Ormond, manager, customer lifecycle management, Harley-Davidson, shares case studies—and results—on how it successfully markets during peak seasons.