New Product Launch

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  Data & Analytics

  Five Ways to Use Data for Successful Product Launches

  How to use qualitative and quantitative data together to avoid failed product launches.

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  Acquisition

  Lessons from Uber Elevate on How to Market Flying Cars

  Uber Elevate has a bold plan to bring to market driverless urban aerial ride
  sharing. The brand’s fearless leader takes us inside the product launch.

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  Acquisition

  Dewar’s Infuses Caribbean Vibe to Recruit New Customers

  The campaign, “Scotribbean World,” includes events, in store POS and a digital program around a slang language called “Speaking Scotribbean.”

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  Acquisition

  A Small Protein Brand Makes a Big Play to Grow Marketshare

  Armed with a tiny budget, Aloha CMO Alexandra Stankiewicz, is
  reinventing the brand—and marketing too.