CPG
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Acquisition
Mars Wrigley Marketing VP Talks Valentine’s Day and Connecting With Consumers
Mars Wrigley’s vp of marketing discusses the importance of seasonal marketing and year-round social engagement.
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Profiles & Campaigns
Filippo Berio Connects With Cooks Via TV
The olive oil is testing connected TV ad placements with
services such as Hulu and Sling to reach younger buyers. -
Profiles & Campaigns
Unilever Invests in People to Boost Marketing Power
The CPG powerhouse is investing in digital channels and
people to increase its focus on real-time campaigns. -
Profiles & Campaigns
Q&A: Heineken Taps Into Experiences to Create Relevant Marketing
Heineken USA’s Jessica Robinson discusses ways the company is utilizing experiences like the royal wedding to promote brands like Strongbow and Red Stripe.
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Profiles & Campaigns
Marketing and Sales Teams Move Closer at Mars Food
Marketing can’t stand apart from sales, which is why Mars Food is integrating its sales and marketing operations as a demand gen focused unit.
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Agencies
Live from PROMONext: Chicken of the Sea Explores New Waters
Chicken of the Sea is using brand innovation to reinvent itself in the shrinking, competitive market of shelf stable seafood.
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Agencies
Mattel Becomes Relevant Again By Reinventing Barbie
Barbie has always been a gal of action, and her latest big move was to help reinvent Mattel, the company that created her.
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Agencies
Data Helps Kraft Cook Up a Segmented Content Strategy
Kraft Foods was doing content marketing before content marketing was cool—heck, they were doing it before anyone even knew what was content marketing.
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Agencies
Why Brand Marketers Need to Truly Connect With Consumers
Learn the pitfalls brand marketers need to avoid when trying to build relationships with consumers.
