There are different account based marketing (ABM) models that apply based a company’s customer base and needs.

For brands, Pay Your Selfie lets them monetize selfies in an everyday way

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% September 15, 2016 One Size Doesn’t Fit All in Account Based Marketing  There are different account based marketing models that apply based a company’s customer base and needs, according to SiriusDecisions Bob Peterson. More… SPONSORED BY: Meetings &…

Companies that are truly ABM-focused will need marketers focused not on lead generation but on creating content geared to specific target accounts.

Needless to say, launching an ABM program doesn’t happen overnight. Here’s four steps to make ABM an integral part of your daily operations.

Here are three ways marketers can start thinking about tackling the industry-wide issue of ad fraud differently.

This infographic details research and analysis on the psychology of successfully marketing to Millennials and how they compare to other generations.

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% September 9, 2016 Underwear as Outerwear: Has Victoria’s Secret Gone too Far? Victoria’s Secret is drawing the ire of some as its new ad campaign shows women wearing its lingerie out on the streets as clothing. More……

Why is (ABM) so hot? More and more companies know that while B2B marketing still has a place for B2C-style branding and awareness, demand gen is vital.

A new report tracked data based on billions of social ad impressions to determine the findings for the best video ad length for Facebook.