Search Results for: data

Direct mail may not be the newest trick in marketers’ arsenal, but when used properly, it can be one of the most effective, says Gorton Brott.

Forbes tells us why it chose five successful brands who serve
personalized marketing content that “makes us green with envy.”

Learn what some of the featured B2B marketing agencies on this year’s CM200 think are the top trends, challenges and opportunities for 2019.

ABM can significantly help B2B marketers improve the bottom line. Here’s
how B2B high tech firms Puppet and Zerto are making it happen.

The “State of Marketing” report from Salesforce, focuses on four emerging trends:
CX, the use of more customer data sources, AI and real-time customer engagement.

An integrated campaign is helping Freddie Mac educate lenders about
multigenerational and multiethnic homebuyers.

Over half of U.S. consumers—67 percent—are ready for stricter data privacy
regulations such as GDPR, according to a new survey.

Nine in 10 new parents today are Millennials (ages 22-37), and this means that more and more,
“talking to parents” means talking to Millennials.

Does your business have attribution under control?
Here’s five tips for a better attribution strategy.

Marketing in Asia remains an irresistible opportunity, however marketing across
the continent’s many different audiences is not for the faint of heart.