Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership June 9, 2017 The Oreo Wonder Vault Surprises Contest Entrants The Oreo Wonder Vault is the next phase of the #MYOreo Creation Contest and is traveling through neighborhoods to surprise entrants. More… SPONSORED BY: Mastering Brand Activation A full-day of content for…
Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership June 8, 2017 IBM’s Iwata on the Future of Watson and AI Sure, chatbots are great, but AI and machine learning hold much greater potential for marketers. Jon Iwata of IBM shared the potential of machine learning at the recent Masters of B2B Marketing…
Leveraging AI and machine learning can help marketers expose the best accounts, improve conversion rates and serve as a guide on how to most effectively spend your marketing budget.
Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership June 6, 2017 How to Leverage that June PRO Awards Trophy Win! The 2017 PRO Awards winners will be honored in just a few weeks at Mastering Brand Activation—June 13 in New York City. Here's how to maximize that prestigious win! More… SPONSORED BY:…
Wondering what all the cool kids have been reading? Here’s a recap of Chief Marketer’s most popular B2B and Martech stories for May 2017.
Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership June 2, 2017 How to Leverage that June PRO Awards Trophy Win! The 2017 PRO Awards winners will be honored in just a few weeks at Mastering Brand Activation—June 13 in New York City. Get the most out of that prestigous win! More……
Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership June 1, 2017 Customers Should Be the Focus of Your B2B Story Want to tell better B2B stories? Put your customer at the center of the tale. That was the message of several speakers at the ANA's Masters of B2B Marketing conference yesterday. More……
Think the road to a B2B sale is straight and narrow? Think again.
Seventy percent of B2B marketers plan to spend more on events this year, according to a new survey from Certain.
Implementing marketing automation enabled Cataract Steel to increase engagement with sales reps and identify new opportunities.