Search Results for: data
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Data & Analytics
Ecommerce Personalization in 2021: Five Predictions
Five predictions for ecommerce personalization in 2021.
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Acquisition
Wyclef Jean Partners With Google on Campaign to Support Black-Owned Businesses
Grammy Award-winning musician Wyclef Jean worked with Google and BBH NY on a campaign to support Black-owned businesses hurt by the pandemic.
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Data & Analytics
Nielsen Developing Identity Resolution Solution for 2021
Nielsen announced that it’s developing an identity resolution solution to debut in 2021.
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Video Marketing
Discovery Strategy Behind Upcoming DTC Streaming Product
Discovery is planning to launch a streaming platform in order to improve advertising measurement and attribution.
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Acquisition
Brands Fall Short of Adequate Omnichannel Experience During Pandemic
The findings of a new report from NewStore names companies that are leading in their omnichannel efforts.
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Acquisition
Spotify Acquires Podcast Monetization and Publishing Platform Megaphone
Podcast consumption is on the rise during the pandemic, and Spotify is looking to capitalize on the shift.
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Acquisition
Gartner Research: 60 Percent of Martech Leaders Expect Budget Cuts
Gartner research released this week suggests that budget cuts are looming, with 59 percent of marketing technology leaders expecting moderate to severe cuts.
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Digital
How B2B Marketers Can Use CTV and OTT to Connect With Customers
B2B marketers might consider targeting prospects where consumers are spending more of their time: over-the-top and connected TV.
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MarTech
What the Consumer Privacy Rights Act Means for Marketers
The CPRA institutes new privacy rights and further defines what constitutes “sensitive personal information,” a phrase referenced in the CCPA.
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Engage & Convert
McKinsey Report: Navigating New Shopping Behaviors for Holiday Season During Pandemic
New behaviors shoppers will exhibit during the holidays, according to the report, and insights from McKinsey executives on how retail marketers can set up for a successful season.