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With the approach of holiday shopping season, Daniel Elad, Chief Strategy Officer of TheViewPoint, offers a look at key CTV viewer groups – their psychological peculiarities, content preferences, interests, and purchase habits –  to help brands define the right approach to their target audience. Connected TV is one of the cornerstones of the digital television […]

Creating a diverse and inclusive organization can be achieved by focusing on recruitment, retention and education.

The aspects of marketing that CMOs from Cigna, First Entertainment Credit Union and Papa Murphy’s believe marketers should be focusing on today.

SAP has entered the ring with its own CDP offering that will be available globally next month.

We spoke with Kristen Lauria, EVP and Global Chief Marketing Officer at Cigna, about the challenges of launching Cigna’s new health services brand, Evernorth, during the pandemic.

Oracle added machine learning capabilities to its CX Unity product and Microsoft announced a new engagement insights feature for its CDP.

The winning strategies that have been highlighted so far this year in our Brands on Fire series.

Salesforce’s forthcoming customer data platform, dubbed Customer 360 Audiences, will be ready for general use in October.

Digital advertisers have some new tools at their disposal from Google and Reddit.

Considerations for brand marketers on using different advertising strategies depending platform or marketplace.