Privacy Regulations
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Data & Analytics
CDPA, CPRA, CPA and Onward: How Marketers Can Prepare For New State Privacy Laws
How marketers can prepare for future statutes without starting the compliance process from scratch.
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Data & Analytics
Lessons Learned on Data Privacy From Pharmaceutical Marketers
As brands explore alternatives to third-party cookies, marketers can take a page from the pharmaceutical industry.
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Data & Analytics
Solutions for Marketers’ Consumer Data and Privacy-Focused Pain Points
Marketers’ privacy-focused pain points in 2021 along with potential next steps to minimize their negative impact.
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MarTech
What the Consumer Privacy Rights Act Means for Marketers
The CPRA institutes new privacy rights and further defines what constitutes “sensitive personal information,” a phrase referenced in the CCPA.
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Acquisition
Third Draft of CCPA Regulations Indicates Changes to Privacy Legislation
A just-released, third version of the California attorney general’s draft regulations alters the CCPA once again.
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Acquisition
What Google Chrome’s Privacy Sandbox Means for Digital Marketing
The purpose, benefits and future of Google’s privacy sandbox–and what it means for marketers.
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Acquisition
Second Draft of CCPA Regulations Offers Some Clarification on Compliance
A second draft of the implementation regulations for CCPA offers more insight into compliance.
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Digital
Consumer Privacy: Five Things Marketers Need to Know About CCPA
Steps marketers should take in order to comply with California’s consumer privacy regulation.