Digital Measurement
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Data & Analytics
IAB’s 2024 State of Data Report: Tackling Data Quality and Signal Loss
Insights on third-party-cookie deprecation, diminished data quality and how to tackle data evolution, according to IAB’s 2024 State of Data report.
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Digital
Brands Are Tapping First-Party Data Strategies Post Third-Party Cookies
With the onset of Google Chrome’s third-party cookie deprecation, brands have been focusing on bolstering their first-party data strategies in the meantime.
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Data & Analytics
Google’s Global Measurement VP: Prioritize Tag Management in a Post-Cookie World
Karen Stocks, VP of Global Measurement at Google, discusses the importance of tag management in the face of cookie deprecation.
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Data & Analytics
Rethinking KPIs and Campaign Measurement in a Post-Cookie World
How marketers can prepare for the demise of third-party cookies.
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Data & Analytics
Google’s Take on a Post-Cookie Internet: What Marketers Need to Know
A blog post from Google offered some perspective (and a bit of confusion) about how it intends to approach online user tracking and consumer privacy when the cookie is no more.
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Data & Analytics
Nielsen Developing Identity Resolution Solution for 2021
Nielsen announced that it’s developing an identity resolution solution to debut in 2021.
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Data & Analytics
YouTube Unveils Advanced Contextual Targeting Capability
YouTube unveiled “advanced contextual targeting” for marketers this week, a tool that promises to target viewers at a more granular level.
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Digital
Nielsen Announces Plans to Adapt Measurement Methodology for Cookie-Less Future
Nielsen is stepping in with a new digital measurement methodology that will work with first-party data sets and comply with regulations like CCPA.
