Diversity in Marketing Archives

Lexus Campaign for Redesigned 2022 NX Crossover Vehicle Targets Gamers and Young Luxury Consumers

Vinay Shahani, Vice President of Lexus Marketing, chats about the new campaign, its diverse target audience and the brand’s push to make Lexus a tech-forward automotive brand.

Acquisition

Barefoot Wine & Bubbly Highlights Diversity in New ‘Barefoot with Us’ Campaign and Tagline

How Barefoot Wine & Bubbly highlights the brand’s sense of fun and its support of diversity in a new campaign.

Acquisition

Wyclef Jean Partners With Google on Campaign to Support Black-Owned Businesses

Grammy Award-winning musician Wyclef Jean worked with Google and BBH NY on a campaign to support Black-owned businesses hurt by the pandemic.

Engagement

AI Technology From IBM, Amazon and Microsoft Under Fire for Racial Bias

Some brands are getting behind the movement to end racial inequality. Others are being pulled into the spotlight unwillingly.

Demand Gen

Five Ways to Apply Diversity and Inclusion to Events

Here are five strategies for diversity and inclusion that marketers can use when planning future events.

Acquisition

Marketer’s Misguided Disconnect with the LGBTQ Community

Media agencies are missing a number of key opportunities when marketing to LGBTQ
consumers. Learn how the divide breaks down in this new research.