Gartner Research

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  Data & Analytics

  The Digital Twin of the Customer (DToC) Approach to Data Collection

  How this fledgling technology could be a potential alternative to the illusive 360-degree customer view.

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  Acquisition

  Gartner Research: 60 Percent of Martech Leaders Expect Budget Cuts

  Gartner research released this week suggests that budget cuts are looming, with 59 percent of marketing technology leaders expecting moderate to severe cuts.