B2B Martech

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  Technology

  5 Ways AI-Powered Digital Transformation Has Changed B2B Software Marketing

  Drawing insights from Holly Rollo’s new book Power of Surge, here are five ways marketing has changed, requiring B2B software companies to rethink their strategies and embrace a new era.

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  Data & Analytics

  How B2B Marketers Can Leverage Customer Data Platforms

  The essential requirements for a CDP that are unique to B2B organizations.

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  Digital

  How B2B Marketers Can Use CTV and OTT to Connect With Customers

  B2B marketers might consider targeting prospects where consumers are spending more of their time: over-the-top and connected TV.