Search Results for: data

Monday April 25, 2022 This week the National Women’s Soccer League (NWSL) will begin its tenth season, with a new commissioner leading the way. Jessica Berman took the reins last week, joining the NWSL after serving as Associate Commissioner for the National Lacrosse League, and as Vice President at the NHL prior to that. We […]

How the company transitioned to a points-based loyalty offering for customers.

We spoke with Amy Summy, Labcorp’s first CMO, about its new campaign, how its purpose has evolved and the company’s strategy for growth.

Friday April 22, 2022 Major League Soccer revealed its plans for the 2022 MLS All-Star Game presented by Target, which will feature the MLS All-Stars taking on a team of All-Stars from Mexico’s LIGA MX. The event will be hosted in Allianz Field, home of Minnesota United, and is part of the partnership between MLS […]

A SeeHer Series SeeHer is spearheading an ongoing proprietary study which correlates the accurate portrayal of women, measured through the global gold standard of gender equality measurement (GEM®), with direct impact on sales return. In this week’s blog, Jennifer Pelino, Executive Vice President of Global Media Solutions, IRI Worldwide, discusses key findings from the study, […]

Wednesday April 20, 2022 NBC Sports is getting into the NIL game, launching ‘NBC Sports Athlete Direct,’ a platform linking college student-athletes and advertisers “through a trusted marketplace, enabling student-athletes to monetize their name, image and likeness.” The platform will be available to student-athletes at Notre Dame, Vanderbilt University and Temple University. Student-athletes at each […]

Today’s consumers value live experiences more than material goods and expect those experiences to speak to them on a personal level, and to respond to their needs for information, community and fun. Brand experiences that satisfy these needs and are meaningful and engaging lead to consumer loyalty and brand advocates. Today more than ever, brand experiences should be at the center of any well-conceived marketing strategy. In fact: More than two- thirds of marketers agree that brand experience is

How to Utilize Data to Advance Business Objectives

A historic new study of 650+ brand marketers spotlights the growing role data plays in all aspects of corporate marketing–from developing successful marketing strategies and campaigns, to deciding where to allocate budgets and best target audiences.

Monday April 18, 2022 When one thinks of the word “gaming” these days, two areas typically come to mind – gambling and esports. However, one area that saw a boom during the pandemic was in traditional games, from board games to chess, an area that has continued to expand as the digital space continues to […]