Acquisition
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Acquisition
How Pandora Manages Trove of Historical Data With the Help of ActionIQ’s CDP
Pandora has turned to ActionIQ’s next generation customer data platform to create audience segments on demand.
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Acquisition
How Interactive Content for B2B Marketing Will Leap Forward with 5G
5G will change the way B2B marketers collaborate, communicate and market their products and services.
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Acquisition
Five Fatal Flaws in Sales Proposal Writing
Here’s five flaws you need to avoid to write a
winning sales proposal and close the deal. -
Demand Gen
Better B2B Lead Gen in 2018: 3 Tips
Here are three ways to make use of lateral thinking in increasing your B2B lead gen in the new year.
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Agencies
Strategies for More Effective Lead Scoring
It’s important to continually fine tune lead scoring models to optimize campaign performance, to decrease the length of the sales cycle and increase ROI.
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Acquisition
Driving Better Teleprospecting Results
Teleprospecting results are on the rise, particularly for high tech infrastructure solutions. The biggest gains are realized by recognizing growth opportunities and then shaping your teleprospecting approach to get more qualified leads into your sales pipeline.
