Search Results for: influencers
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2019 Data Benchmark Study: Historic Survey of 650 Marketers
A historic new study of 650+ brand marketers spotlights the growing role data plays in all aspects of corporate marketing–from developing successful marketing strategies and campaigns, to deciding where to allocate budgets and best target audiences.
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Demand Gen
How Blink Fitness Engaged its Membership During the Pandemic
The fitness brand tapped community engagement, new wellness services and in-app personalization to inform a successful pivot.
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Demand Gen
Lexus Unveils a Concept Car Designed by the Twitch Community
We caught up with Vinay Shahani, vp-marketing at Lexus, to discuss the Gamers’ IS reveal.
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Digital
Voya Financial Makes Business Case for Marketing to People With Disabilities and Special Needs
How Voya Financial is supporting individuals with disabilities and special needs both within the organization and externally through its marketing initiatives and financial solutions.
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Engagement
Influencer Marketing During COVID: Strategies From Pernod Ricard, Turner and Ally Financial
How Pernod Ricard, Turner Networks and Ally Financial have incorporated influencers into their marketing strategies in more significant ways while in-person engagements have been limited.
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Cynsiders
When It Comes to Esports, The Story Mob Isn’t Playing Games
Three years after launching their communications agency anchored by esports clients, The Story Mob is building out inventory of clients. The female-owned, international agency founded by Anna Rozwandowicz and Nicola Piggott, announced plans to rebrand and expand beyond esports in a move designed to meet the growing need of organizations and brand partners looking to […]
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Video Marketing
SAP Uses ‘Blank Canvas’ Digital Series to Engage Socially-Conscious Audiences
SAP’s digital video series showcases companies’ efforts–beyond its own–regarding environmental sustainability and social issues.
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Demand Gen
Strategies for Brand Marketers Launching Products in the COVID-19 Era
Strategies brands have employed when launching products during the COVID-19 era.
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Acquisition
SEO Trends for Marketers in 2021
Content strategy tips to enhance your brand’s digital presence in 2021.
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Digital
The 10 Most-Read Chief Marketer Stories of 2020
A look at the most-read CM stories of the year.