Search Results for: influencers

A historic new study of 650+ brand marketers spotlights the growing role data plays in all aspects of corporate marketing–from developing successful marketing strategies and campaigns, to deciding where to allocate budgets and best target audiences.

The fitness brand tapped community engagement, new wellness services and in-app personalization to inform a successful pivot.

We caught up with Vinay Shahani, vp-marketing at Lexus, to discuss the Gamers’ IS reveal.

How Voya Financial is supporting individuals with disabilities and special needs both within the organization and externally through its marketing initiatives and financial solutions.

How Pernod Ricard, Turner Networks and Ally Financial have incorporated influencers into their marketing strategies in more significant ways while in-person engagements have been limited.

Three years after launching their communications agency anchored by esports clients, The Story Mob is building out inventory of clients. The female-owned, international agency founded by Anna Rozwandowicz and Nicola Piggott, announced plans to rebrand and expand beyond esports in a move designed to meet the growing need of organizations and brand partners looking to […]

SAP’s digital video series showcases companies’ efforts–beyond its own–regarding environmental sustainability and social issues.

Strategies brands have employed when launching products during the COVID-19 era.

Content strategy tips to enhance your brand’s digital presence in 2021.

A look at the most-read CM stories of the year.