To see how you are doing and identify your aspirational next-steps compare your company to the best practices of industry leaders in these four critical customer insights and analytics areas .

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% April 13, 2017 New Database Gives Randall Reilly 360-Customer View A newly unified purchasing, product and customer database is helping B2B publisher Randall Reilly identify audience segments and create new products. More… SPONSORED BY: Reach Highly Responsive Prospects…

Amanda Moore, senior director, social and digital marketing, loyalty at Marriott, on why Snapchat, the goals, metrics and early results.

Consumer trust in brand advertising continues to wane. Learn how to effectively work with influencers in this skeptical culture.

Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% April 1, 2017 How to Use Influencers to Improve Eroding Brand Trust As we all know, consumer trust in brand advertising continues to wane. Learn how to effectively work with influencers in this skeptical culture. More…   SPONSORED…

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% April 7, 2017 Taco Bell Shifts Marketing Strategy Says CMO Marisa Thalberg Taco Bell CMO Marisa Thalberg on remixing digital and TV, as well as bringing more creative services in house. More…   SPONSORED BY: PRO Awards…

Here’s seven ways you can turn ABM tactics into a collective and considerable revenue driver

Unilever has hired 30 AXE Hair Creators that created and pumped out content with a message to guys that styling is a simple skill once they settle on a look.

Here's eight top demographics and vertical markets B2B and B2C marketers need to target.

Tiger Beer is touring murals created with ink made from air pollution. The tour begins next month in London and travels to Berlin, New York and Singapore.