Search Results for: influencers

Join the Chief Marketer editors and an expert panel on September 15th to learn about influencer marketing in the COVID-19 era.

Following are several strategies employed by brands during lockdown.

Seventy-three percent of CMOs expect the negative impact of the pandemic to be short-lived–but the rest of the C-suite doesn’t necessarily agree.

The Facebook boycott for its policy toward hate speech has inspired other brands, like Pernod Ricard, to take a more proactive approach.

Shapermint CMO Massimiliano Tirocchi on the brand’s unique success during quarantine, his approach to paid social media and customer acquisition.

A growing number of brands have paused advertising spend on Facebook at least for the month July in support of the #StopHateForProfit campaign.

With Univision’s Upfront presentation set for Tuesday, June 16, Steve Mandala, President of Advertising Sales and Marketing for Univision Communications, shares insights on how Univision has weathered the 2020 storm, and its sunny expectations moving forward. What impact has the pandemic had on Univision’s Upfront season?  We understand that there has been trepidation, especially early […]

by Kim Davis / NHL senior executive VP of social impact, growth initiatives, legislative affairs Regardless of who wins the Stanley Cup, and when and where it is awarded, the 2019-20 NHL season will forever be remembered for an awakening of the collective consciousness of the hockey community and communities across the world to issues […]

A conversation with e.l.f. Cosmetics’ CMO about the brand’s recent refresh, incredible TikTok success and consumer insight-focused approach.

Seven unique scenarios experienced by moms today that can inform brands’ marketing strategies