Lexus

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  Data & Analytics

  Lexus Campaign for Redesigned 2022 NX Crossover Vehicle Targets Gamers and Young Luxury Consumers

  Vinay Shahani, Vice President of Lexus Marketing, chats about the new campaign, its diverse target audience and the brand’s push to make Lexus a tech-forward automotive brand.

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  Demand Gen

  Lexus Unveils a Concept Car Designed by the Twitch Community

  We caught up with Vinay Shahani, vp-marketing at Lexus, to discuss the Gamers’ IS reveal.