Search Results for: influencers

Our monthly analysis of the world’s top brands and the marketing moves that are setting them apart.

The key strategies HBO employed to create an escape room-inspired, at-home experience that more than delivered on the wow factor.

How Freeform activated a movie premiere at the Beverly Hilton with socially-distanced engagements.

Insights and proven tactics relating to social platforms such as TikTok, Pinterest and Clubhouse.

Suzanne Fanning’s impressive tenure as Wisconsin Cheese CMO is the subject of our latest Marketers on Fire feature.

By Isabel Rafferty, CEO and founder of Canela Media   Cord-cutting has become a universal American phenomenon, with people of all different ages and backgrounds opting out of expensive relationships with cable providers in favor of subscriptions to Netflix and Disney+. Yet the type of content available on those services often fails to reflect the […]

Wireless service Visible was built from the ground up to be fun and approachable. And when looking at its marketing programs, it shows.

Verizon Media’s first-ever head of global commerce, Andrea Wasserman, offers insights on the state of online shopping, creating human connections digitally, and why storytelling matters more than ever.    Covid has changed the rules of retail and accelerated online shopping. What should retailers and brands understand about the “new normal” if they want to grow […]

By Jeremy Fain, CEO and Co-Founder of Cognitiv      As new streaming services proliferate and more households opt to cut the cord, Connected TV is increasingly the platform of choice for brands looking to reach out to new audiences and reconnect with existing ones. However, as with any other platform, brands have to make sure […]

The role of the chief marketing officer is rapidly evolving, as numerous factors like customer experience (CX), digital technology, data and artificial intelligence influence both day-to-day and long-term marketing strategies.