Search Results for: influencer marketing

How can you connect with prospects? Here’s three ideas for driving
engagement from brands like Eaton, ON24 and Wells Fargo.

Jennine Matthias, Fabletic’s director of influencer marketing, takes us on the journey to drive tens of thousands of new members through influencer programs.

High maturity marketing partnerships contribute 28 percent of overall company
revenues, while low maturity programs contribute only 18 percent.

What Millennials want from brands is clear—they want loyalty programs that transcend the transaction, genuine experiences, customer engagement and convenience.

A gamified quest was the perfect way for Johnson & Johnson Vision
to introduce a new contact lenses technology to physicians.

Better analysis of online viewership is helping Mobscrush create
a more accurate profile of the reach of gamers like Ninja.

Chelsea Phillips, vp marketing for Beyond Beer Brands at Anheuser-Busch, has a new campaign
in market under a creative platform that inspires women to own or reject negative labels.

The recent NBA championship of the Toronto Raptors was a triumph of
emotional intelligence and data. Here are the takeaways for marketers.

In this special report, we take a closer look at how Fabletics and Teleflora are embracing and evolving their influencer marketing practice. And, we offer actionable tips on how to create and sustain your own influencer marketing practice.

The world of gaming influencers is still a relatively untapped resource, especially for
non-endemic brands looking to make deeper connections with their customers.