Search Results for: influencer marketing
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Engagement
Three Tips for Connecting with B2B Buyers
How can you connect with prospects? Here’s three ideas for driving
engagement from brands like Eaton, ON24 and Wells Fargo.Tagged in: -
Acquisition
Building a Paid Influencer Program Delivers Thousands of New Members for Fabletics
Jennine Matthias, Fabletic’s director of influencer marketing, takes us on the journey to drive tens of thousands of new members through influencer programs.
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Acquisition
Vast Majority of Brands See Partnerships as Central to Growth: Report
High maturity marketing partnerships contribute 28 percent of overall company
revenues, while low maturity programs contribute only 18 percent. -
Agencies
What It Really Takes to Earn Millennial Loyalty
What Millennials want from brands is clear—they want loyalty programs that transcend the transaction, genuine experiences, customer engagement and convenience.
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Events
Scavenger Hunt Helps Johnson & Johnson Open Eyes
A gamified quest was the perfect way for Johnson & Johnson Vision
to introduce a new contact lenses technology to physicians.Tagged in: -
Profiles & Campaigns
Livestream Gaming Viewership Adds Up for Mobcrush
Better analysis of online viewership is helping Mobscrush create
a more accurate profile of the reach of gamers like Ninja.Tagged in: -
Acquisition
How to Climb the Marketing Ladder from a Woman Who Knows
Chelsea Phillips, vp marketing for Beyond Beer Brands at Anheuser-Busch, has a new campaign
in market under a creative platform that inspires women to own or reject negative labels.Tagged in: -
Data & Analytics
Data and Emotional Intelligence: The Toronto Raptors’ Secret Weapons
The recent NBA championship of the Toronto Raptors was a triumph of
emotional intelligence and data. Here are the takeaways for marketers.Tagged in: -
Influencer Marketing 3.0
In this special report, we take a closer look at how Fabletics and Teleflora are embracing and evolving their influencer marketing practice. And, we offer actionable tips on how to create and sustain your own influencer marketing practice.
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Acquisition
Tips to Get the Most from Working with Gaming Influencers
The world of gaming influencers is still a relatively untapped resource, especially for
non-endemic brands looking to make deeper connections with their customers.