CM Weekly June 30, 2024 Though celebrating 150 years in operation in 2024, security company ADT continues to evolve and innovate within its category. It’s in the midst of a marketing transformation encompassing technological innovation, new media allocation, customer communications and—most importantly—its go-to-market strategy. Here’s our conversation with DeLu Jackson, Executive Vice President and Chief…
We spoke with ADT's DeLu Jackson about the company’s transformation, challenges and innovations.
The B2B sales funnel must not only adapt to the new digital age, but to a new buyer with new ‘pull’ triggers. Here are four steps to help optimize the B2B sales funnel.
1 Engagement Brands on Fire: Instagram Experiential Lead on 'Reels Cinema' at Cannes Lions We spoke with Instagram’s experiential marketing lead about the inspiration behind the activation, the film’s themes, the business strategy and more. READ FULL STORY 2 Digital Marketers on Fire: Jerri DeVard, CEO and Founder of the Black Executive CMO Alliance (BECA)…
CM Weekly June 23, 2024 “It is not just about the imagination and the beauty that creativity fosters—it has real business impact. And what we're focused on, ultimately, is return on investment to our advertisers. We also want people to be inspired and reconsider 9:16 video as something that is worthy of creation.” —Damien Baines,…
We spoke with Instagram’s experiential marketing lead about the inspiration behind the activation, the film’s themes, the business strategy and more.
1 Data Driven ROI 3 Ways to Create Personalized Experiences on a Budget Here are three ways companies can create cost-effective personalization to enhance customer satisfaction. READ FULL STORY 2 Data Driven ROI 5 Principles Every Modern Marketer Should Prioritize For marketers to be a strategic revenue partner, implementing a modern GTM strategy requires a few absolutes.…
CM Weekly June 16, 2024 “It is really important that you, as a leader, understand that your role is to inspire and motivate. It's not about what it is you do, but how you do it. You have to get outside of yourself and recognize that the true measure of success is not about what…
The 2024 American Advertising Federation Hall of Fame inductee shared her thoughts with us on mentorship, the status of Black representation in the marketing industry, the importance of influencer marketing and more.
Three considerations to ensure success when an influencer or creator joins the team full-time.