Looking for B2B Customers? See a Doctor
Where are you putting your B2B budget, time and energy for the rest of the year? You might want to consider checking in with a doctor or two.
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Chief Business Marketer (4/27/17)
Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership April 27, 2017 Looking for B2B Customers? See a Doctor Where are you putting your B2B budget, time and energy for the rest of the year? You might want to consider checking in with a doctor or two—the medical arena is a hot area…
A Ride with Indian Motorcycle’s Marketing Strategy
Pam Kermisch, senior director, integrated marketing, takes us on the trip from tough challenges to smooth marketing for Indian Motorcycles.
Maltesers Foosball Helps Mars Engage Teens
Rebecca Duke, senior brand manager, Mars Chocolate North America, on launching a candy in the U.S.—Maltesers—that is beloved in the UK.
Creating Content to Benefit Your Entire Organization
Executing a comprehensive content marketing strategy isn't an easy feat for any marketing leader. That goal becomes even more difficult to achieve when you lack c-suite buy-in to make your strategy a true success.
Gerber CMO Aileen Stocks on Keeping up with Millennials
After 90 years in business, Gerber is facing some of its toughest competition yet. CMO Aileen Stocks on the challenges, its mission and its Smart Flow tech.
Chief Business Marketer 4-20-17
Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership April 20, 2017 The Secrets to B2B Email Success? Urgency and Clarity If you’re looking to make an impact with B2B email, don’t expect to break through with just one punch. A strong series of messages with clear calls to action is the best…
How Web Design Can Influence Conversion
Good web design can help increase your conversion rate and engagement with your content, funneling leads down your marketing funnel towards a sale.
Chief Marketer Tech Talk 4-18-17
Chief Marketer Tech Talk Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% April 18, 2017 How Web Design Can Influence Conversion Good web design can help increase your conversion rate and engagement with your content, funneling leads down your marketing funnel towards a sale. Here's how. More… SPONSORED BY:…
CM This Week 4/14/17
Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% April 14, 2017 4 Ways to Turn Mobile Marketing into a Customer Service U.S. adults will use their mobile apps 2 hours and 25 minutes per day; a 10.3% increase. Here are 4 ways to turn mobile…