Tiger Beer is touring murals created with ink made from air pollution. The tour begins next month in London and travels to Berlin, New York and Singapore.

In B2B, lead generation and lead nurturing are vital. But if those activities don’t ultimately result in conversion, well, there’s just no point.

In Most Wanted, Chief Marketer looks at some of the top demographic segments marketers need to target in 2017. In this week’s spotlight, IT professionals.

Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% March 28, 2017 Social Spreads March Madness Marketing Beyond Hardcore Fans There's still time on the clock! For marketers looking to take advantage of the March Madness marketing opportunity, there are only three questions, and they all need…

A single email is the first step in working with influencers on a campaign and turning that into a successful relationship. Here's six tips to get.

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% March 24, 2017 Why Marketers Struggle with Data-Driven Customer Strategies: CMO Council Study  There is a wide disconnect between data-driven agendas and data strategies and technologies? This in-depth CMO Council report spells out the problems and offers…

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% March 23, 2017 Making B2C Connections with B2B Audiences B2B marketers can take a page from their B2C counterparts book and create an create an emotional bond with customers and prospects. More… SPONSORED BY: PRO Awards: Recognizing Best-in-Class…

Blue Apron, director of acquisition marketing, Greg Fitzgerald, on how the brand differentiates itself among a growing number of meal delivery services.

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% March 16, 2017 VR Helps Aqua Pharmaceuticals Get Under Dermatologists’ Skin Aqua Pharmaceuticals is using virtual reality to make dermatologists feel young again—that is, young as in teenage, awkward and self-conscious. More… SPONSORED BY: Get Technical with IEEE…

Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% March 14, 2017 A Primer in Sweepstakes Marketing There are several types of sweepstakes and games and the trick is to make sure you match the correct type with your specific sweepstakes marketing effort. More…   SPONSORED BY:…