This whole FTC-condemns-entertainment-marketing stink has me worried. But not like you might expect.I'm worried that my kids have been too sheltered from

While grandparents shower marketers with opportunity, few are returning the favor.You see them hanging out in all sorts of public places - toy stores,

At first glance, I thought this column was a farce (The Makeover Maven, DIRECT, Sept. 15).I saw an eye-catching ad subject to a makeover that would not

ZDNet is about to leave the Ziff-Davis fold, but the Web site will continue to use magazine contentKNOW WHERE TO LOOK if you want the latest scoops on

In today's competitive arena, you cannot afford to only operate as a product-focused company. Being competitive today requires a renewed focus on building

Occupational Health There is a new select for software buying influence on Occupational Health & Safety magazine's subscriber list. The file identifies

ZDNet is about to leave the Ziff-Davis fold, but the Web site will continue to use magazine contentKNOW WHERE TO LOOK if you want the latest scoops on

Computer exec says building an online business is tough HOW DO YOU BUILD an online direct marketing business? Take it from IBM: It's not easy.The company

Kroll Direct Marketing introduces an opt-in e-mail list from Beyond Computing magazine. The list features over 14,000 subscribers to the IBM/Forbes Inc.

The flow of data between consumers and marketers will change as consumers realize their information has value, and not because of data abuse fears. Furthermore,