Search Results for: content marketing
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Acquisition
5 Lessons to Create Global Brand Equity in Asian Markets
Marketing in Asia remains an irresistible opportunity, however marketing across
the continent’s many different audiences is not for the faint of heart.Tagged in: -
Acquisition
Branding with a Cause: Knowing When the Risk is Worth the Reward
Brands can connect in powerful ways with consumers—or drive them away—through social or political causes. Should your brand take a stand?
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Acquisition
Five Fatal Flaws in Sales Proposal Writing
Here’s five flaws you need to avoid to write a
winning sales proposal and close the deal.Tagged in: -
Digital
Content Strategies for Better SEO
SEO results can be improved by up to 10 times
with a strong content marketing strategy.Tagged in: -
Agencies
American Express Drives Consumers to Experiences with Content
Lisa Kahn, director global experiential marketing and partnerships,
American Express shares how it all goes down. -
Profiles & Campaigns
State Street and Formlabs Explore the Human Side of B2B Content
State Street and Formlabs shared their strategies for
creating an engaging, human connection with content.Tagged in: -
Agencies
Explainer Videos: The Best Way to Tempt Prospects
In order for an explainer video to do some of the heavy lifting when it comes to marketing, these nine simple but critically important elements are needed.
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MarTech
AI Powered Everything: The Second Marketing Revolution
AI is everywhere these days, including ads for Burger King.
Here’s why marketers need to pay attention.Tagged in: -
Video Marketing
Harnessing the Power of Video for Customer Service: 5 Tips
Video is great for creating social engagement,
but it can also be a powerful customer service tool.Tagged in: -
Facts & Figures
Brands Aren’t Meeting Customer Experience Expectations: Survey
Nearly half of consumers say brands aren’t meeting
expectations when it comes to customer experience.Tagged in: