For marketers looking to take advantage of the March Madness marketing opportunity, there are only three questions, and they all need to be answered YES!

A single email is the first step in working with influencers on a campaign and turning that into a successful relationship. Here's six tips to get.

Social responsibility storytelling is the new marketing norm for Shell corporate—Malena Cutuli, head of integrated brand communications, fills us in.

In this series, Chief Marketer looks at some of the top demographics marketers need to target. This week, learn how brands like JetBlue are reaching moms.

Here are three social video best practices that are putting digital-first brands on top.

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% March 24, 2017 Why Marketers Struggle with Data-Driven Customer Strategies: CMO Council Study  There is a wide disconnect between data-driven agendas and data strategies and technologies? This in-depth CMO Council report spells out the problems and offers…

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% March 23, 2017 Making B2C Connections with B2B Audiences B2B marketers can take a page from their B2C counterparts book and create an create an emotional bond with customers and prospects. More… SPONSORED BY: PRO Awards: Recognizing Best-in-Class…

Discover why web content management (WCM) is the foundation for digital experience management platforms, upcoming trends in meeting customer expectations, and how WCM impacts your bottom line.

Hear from John Carroll of Pernod Ricard on the massive transformation of the Jameson Distillery into a fully immersive experiential marketing platform.

Execs from some of the top companies—Xerox, Leo Burnett USA, Cleveland Clinic, Adobe, and Nike—single out one challenge and then pose a solution.