When Fairmont Hotels & Resorts launched its e-mail newsletters four years ago, it didn’t aim them only at guests. The chain uses two of its four e-zines to serve businesses.

How’s this for a switch? A direct mail services company starts an e-mail newsletter when it wants to serve clients. QuantumMail.com did just that when it launched The Direct Mail Marketer.

Text-only e-zines are not as elaborate as their HTML counterparts, nor are they perceived by marketers as glamorous, but they may indeed suit your purposes very well

According to a 2004 report by Jupiter Research, nearly 60% of e-mail users have the ability to receive HTML e-mails. Such e-mails earn twice the response of text e-mails—an impressive feat! Take advantage of this opportunity, but still give your subscribers a choice.

The Milwaukee Journal Sentinel Inc. has named Sharon Prill vice president of interactive media & marketing. Prill is currently employed as interactive media director at The News Tribune in Tacoma, WA

Bally Total Fitness is giving consumers some additional incentives to try out its health clubs: a free class and a T-shirt. The health club became the first brand featured in the fourth season of NBC's The Apprentice under a branded ...

As its homegrown pay-per-click search ad service moved from beta test to launch overseas, MSN said it expects to begin beta testing the sponsored links stateside.

As its homegrown pay-per-click search ad service moved from beta test to launch overseas, MSN said it expects to begin beta testing the sponsored links stateside.

Online IT buyers place heavy value on objective Web content when making their buying decisions, according to a survey from the CMO Council and KnowledgeStorm.

To help drive traffic to its teen apparel stores and better connect with Gen Y, Journeys has launched an in-store promotion with Cingular Wireless, giving consumers a chance to download exclusive ringtones and enter a sweepstakes for a chance to win a ...