Some of the biggest American brands—Cover Girl, Hyatt, Chevrolet—have made Muslims the focus of their marketing as part of a larger effort to be inclusive.

Keeping desktop and mobile web experiences separate also makes it harder to add new markets and languages, shortening your brand’s reach in global markets.

The YouTube advertising boycott could cost parent Google as much as $750 million.

In case you missed them, here are Chief Marketer’s top 10 most-read B2B stories for March 2017.

In B2B, lead generation and lead nurturing are vital. But if those activities don’t ultimately result in conversion, well, there’s just no point.

In Most Wanted, Chief Marketer looks at some of the top demographic segments marketers need to target in 2017. In this week’s spotlight, IT professionals.

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Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% March 30, 2017 Putting B2B Marketing to the Test Testing is easier than ever in the digital age. Still, many marketers skip this vital step—and that's a mistake. More… SPONSORED BY: Expand Your Reach and Grow Your Revenue…

Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% March 28, 2017 Social Spreads March Madness Marketing Beyond Hardcore Fans There's still time on the clock! For marketers looking to take advantage of the March Madness marketing opportunity, there are only three questions, and they all need…

In a world where ‘post-truth’ was named Oxford English Dictionary’s word of the year, should marketers be challenging the claims and stats that surround us?