Search Results for: content marketing
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Email
8 Ideas for Boosting Email Marketing ROI
Email is a major workhorse when it comes to boosting engagement
and conversion. Here’s eight tips for better email marketing ROI. -
MarTech
Five Ways to Use Text Analysis
Text analysis helping transform digital marketing strategies.
Here’s five ways it can help your team.Tagged in: -
Acquisition
Micro-, Nano-Influencers Elbow Celebs Out of the Spotlight
Marketers are turning to influencers with smaller audiences where brands can take a
more thoughtful and nuanced approached to connect with those audiences. -
Profiles & Campaigns
Search Helps Arbor Grow Senior Living Populations
An integrated marketing strategy powered by search is helping
The Arbor Company connect with seniors and their caregivers.Tagged in: -
Mobile
4 Emerging Mobile Marketing Trends for CMOs
Live from MWC, here are four mobile marketing trends CMOs
should watch to prepare for the next decade of business. -
Acquisition
Ryder System’s CMO on Driving Technology’s Transformation
Jones talks about how technology has changed her industry and provided new growth
opportunities, as well as the role of data and the #MeToo movement. -
Acquisition
You Be the Stylist: Hilfiger’s Instagram Stories Say
Hilfiger is engaging Upfold’s 16 million users to join the fun
by overlaying imagery and copy to its Instagram Stories. -
Acquisition
InBev’s Nick Kelly Talks Sports, Challenges and Rockin’ Those Big Campaigns
Just shifting gears from a major campaign around the Daytona 500, Kelly is ramping
up a number of firsts around the wild March basketball season.Tagged in: -
Email
B2B Email: Customers Crave Curated and Customized Content
In a world where Amazon, Netflix and Spotify serves up content that feels
handpicked, B2B email can no longer be the realm of batch and blast.Tagged in: