Marketing automation is helping bookkeeping firm Sum of All Numbers create a sales management pipeline, to keep track of sales and onboarding.

Targeted personas helped Capital One connect with developers to promote a new online financial technology portal.

Tom Fishburne—aka the Marketoonist—poked fun at the current state of marketing at the recent Martech conference.

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership May 26, 2017 Forget About Renting a Room, Airbnb Hosts Sweden's Archipelagoes and Vast Waterways The "Sweden on Airbnb"—"Free to Roam" campaign lists the country's vast public lands in the same style as a homeowner would post a listing. More…   SPONSORED BY:…

Influencer marketing trends are affecting businesses of all sizes that use social media influencers to help spark conversations around products, promotions.

There are no universally accepted definitions of brand experience, experiential and event marketing so it’s worth establishing a common understanding of these tools.

Hear from Sara Welch, Amazon shopper marketing lead, Kimberly-Clark, on how shopper marketing and the path-to-purchase meld to market U by Kotex FITNESS.

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership May 25, 2017 Capital One Engages Developers With Personas Targeted personas enabled Capital One to connect with developers to promote a new online financial technology portal. More… SPONSORED BY: Reach Business, Engineering & IT Pro’s w/ UBM Hi-Tech Database Contact: Anthony Carraturo at 914-368-1083…

If you’re a marketer who supports a technology sales organization, it means you’d better have a c-suite relevant toolkit at the ready. Here's what that entails.

Conversion is the top priority for marketers over the next 12 months, according to Hubspot’s newly released State of Inbound 2017 report.