Search Results for: content marketing

Want to improve your email marketing strategy? The best place
to start looking for ideas is your competition.

Last year Sleep Number inked a deal with the NFL and launched a new line of smart beds. The combination created one of the most expansive campaigns on the NFL’s sponsorship roster. Sleep Number CMO weighs in.

AT&T advertising and creative SVP Valerie Vargas shares the company’s 
expertise for successfully and authentically connecting with the community.

Lenovo is tapping influencers to reach key B2B verticals like
entertainment and oil and gas for its workstation products.

Wyndham CMO Lisa Checchio on the marketing strategy and multi-million
campaign that pulled 20 brands under one cohesive umbrella.

Spending on influencers is on the rise. Sky Zone CMO Josh Cole has fine-tuned
the process through years of experience.

It’s seductive to think about creativity as a kind of a metaphorical syzygy, but that doesn’t jibe with modern marketing management.

For teams that want to maximize the power of DCO and separate their content
from all the noise, empathy makes a particular marketing message the right one.

Discover how to declutter your data and make your marketing strategy spark more joy.

Successful branded pop-up shops take careful planning. Use these tips to create experiences that bolster brand loyalty and engage consumers digitally.