social marketing
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Acquisition
Three New Instagram Tools for Social Media Marketers
Business accounts on Instagram have access to these new tools.
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Acquisition
Spanish Hotel Chain Recasts Itself as a Social Phenom
An expansive and long-tail social media strategy encompasses corporate
social actions, B2B initiatives, employees, loyalty members and hotel users. -
Acquisition
Cheez-It to Drop Clues to Secret Bunker Full of New Snap’d Snacks
On May 14, the brand will begin posting clues on
Twitter and the hunt will begin. -
Acquisition
IMAX Finds the Sweet Spot on Instagram Stories and Drives Growth Far Beyond Expectations
IMAX got laser targeted with its social media platform strategy focusing on just
Instagram stories to drive unprecedented growth in followers. -
Acquisition
How Wyndham is Uniting All of Its Hotels Under One Brand
Wyndham CMO Lisa Checchio on the marketing strategy and multi-million
campaign that pulled 20 brands under one cohesive umbrella. -
Acquisition
It’s a Freakshow All Right
Michael David Winery launched a face filter app, which allows users to
become their favorite characters from the Freakshow wine brand. -
Acquisition
You Be the Stylist: Hilfiger’s Instagram Stories Say
Hilfiger is engaging Upfold’s 16 million users to join the fun
by overlaying imagery and copy to its Instagram Stories. -
Acquisition
Susan G. Komen Ignites Campaign Around Reality of Breast Cancer Deaths
Events, like “Race for the Cure” celebrate survivors, but leave a subtle message that breast
cancer is curable. In a new campaign, Susan G. Komen says the fight rages on. -
Acquisition
Mr. Peanut and Dr. Ruth on Racy Video for Valentine’s Day
The two talk sex toys and orgasms and how much Dr. Ruth loves Mr. Peanut’s nuts.
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Acquisition
SunTrust Runs its Own Playbook for Super Bowl Weekend
SunTrust is using new Snapchat tech, digital plays and plenty
of interactive experiences to engage Super Bowl fans.
