Search Results for: content marketing
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Acquisition
U.S. Smart Technology Projected to Top $2 billion in 2020: PQ Media
Smart technologies are the most recent addition to the marketing ecosystem and are
proving to be the most effective platforms in increasing consumer engagement. -
Acquisition
Marketers Missing Cues, Unable to Unlock Data: Study
A new study has found that many marketers still struggle when it comes to listening
for the signals that matter about customer behavior in the omni-channel landscape.Tagged in: -
Acquisition
Tips to Capture and Present User-Generated Content
From keeping it simple, to tapping live events, 13 experts
on Forbes Agency Council shares some advice.Tagged in: -
Direct Marketing | Print
Pushing the Envelope: 10 Tips for Direct Mail Success
Consider these 10 tips for ideas to integrate this old school
tactic into your modern marketing strategy. -
Engagement
Proving Influencer Marketing ROI in a Fake Follower World
Gone are the days where total follower count is synonymous with
influencer marketing success. Read what metrics really matter.Tagged in: -
Profiles & Campaigns
Unilever Invests in People to Boost Marketing Power
The CPG powerhouse is investing in digital channels and
people to increase its focus on real-time campaigns. -
Acquisition
How Redbox’s Social Strategy Turned the Conversation to its Favor
Games, memes, short-form videos and plenty of interactive content
added a successful sequel to Redbox’s digital marketing. -
Profiles & Campaigns
Integrated Marketing Automation Strategy Boosts Unanet’s ROI
A more cohesive marketing automation approach is helping B2B software firm Unanet improve lead management and scoring.
Tagged in: -
Digital
The Evolution of Search: 3 Things to Know in 2019
ComScore projects that 50 percent of all queries will be voice searches by 2020.
Here are three search trends to watch to get noticed in 2019. -
Acquisition
Sparkling Ice Finds New Success in Segmenting Consumers
VP marketing Sarah Gustat takes us through how the brand learned to successfully
define specific audiences and then connect with them through influencers.