Mobile Archives - Chief Marketer

How WWE Created a 5G-Enabled ‘Chair Phone’ – Q&A With Cricket Wireless Marketing AVP

Read how the WWE and Cricket Wireless chair phone invention came together, according to Cindy Rozier, AVP, Marketing – Brand – Advertising, National Sponsorships, at Cricket Wireless.

Demand Gen

How Three Brands are Using OOH to Amplify Gamification Strategies

While not “new,” out of home (OOH) is increasingly becoming a channel of choice for brands looking to amplify their gamification efforts. Here are three real-world examples.

Email

2023 Top Women in Marketing Honorees Revealed

The honorees for the Chief Marketer 2023 Top Women in Marketing Awards have been revealed.

Social

2023 PRO Awards: Call for Entries

The panel of judges for the 2023 Chief Marketer PRO Awards has been unveiled.

Mobile

Marketing-Friendly Features From Apple That Boost Engagement

Features from Apple that can actually boost brand engagement rather than hinder it.

Data & Analytics

Brands on Fire: How DoorDash and e.l.f. Beauty Leverage First-Party Data to Fuel Personalization

For first-party data-rich companies like DoorDash and e.l.f. Beauty, the key to leveraging consumer data to create exceptional brand experiences is honoring the implicit value exchange.

Mobile

Three Ways to Drive More ROI From Your Mobile Experience

Key steps to improve mobile product discovery along the customer journey.

Data & Analytics

The Weather Company on Reducing In-App Advertising and Prioritizing Subscription Model With AI

The strategy behind the brand’s recent decision to reduce its ad footprint by 42 percent, plus how the company is using AI to improve its subscription offering.