Chief Marketer Tech Talk Email Optimization | Forming a True Sales-Marketing Partnership March 6, 2018 The Impact of AI on Brands As AI begins to shape our daily lives, brands must consider how they shift their behaviors and interactions to meet customers’ evolving expectations. More… SPONSORED BY: The PRO Awards Is Accepting Entries Through March…
Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership March 2, 2018 Stacy's Pita Bags Celebrate Women's History Month Stacy's Pita is showing its support for Women's History Month through unique packaging. More… SPONSORED BY: The PRO Awards Is Now Accepting Entries Each year, the PRO Awards shines a global spotlight…
Pairing PR and influencers helps rebuild organic trust in consumers, drive word of mouth, and even shore up public relations efforts.
Leading brands and experienced brand marketers are increasingly deploying messaging apps and chatbots to meet their conversational marketing needs.
Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership March 1, 2018 C-Suite Puts Emphasis on Customer Experiences: IBM Report Experience, personalization and data are taking center stage in marketing, according to IBM's latest Global C-suite report. More… SPONSORED BY: The PRO Awards Is Now Accepting Entries Each year, the PRO Awards shines…
The United Airlines Superheroes Olympics campaign is well underway and it is forging a blazing trail of social and video content.
Is your boss telling you to put new tech before anything else? You're not alone. It’s a conundrum that many marketers face.
Purpose-driven branding. Micro-niche marketing. No matter what you call it, it’s undeniable that brands are increasingly pushing themselves to find purpose beyond their products and services.
Not all tactics that work in B2C work for all B2B marketers. Here's three tactics you might want to consider dropping.
Since smartphones have changed consumer habits, Google has announced that they are going to make the switch to mobile first indexing this year.