Search Results for: content marketing

AdMonsters spoke with LiveIntent CMO Kerel Cooper about the recent newsletter surge and how brands are approaching monetization.

How Pernod Ricard, Turner Networks and Ally Financial have incorporated influencers into their marketing strategies in more significant ways while in-person engagements have been limited.

Automation and AI technology can enhance email marketing campaigns through personalized messaging, market segmentation and retargeting.

Our monthly profile of an outstanding marketer whose leadership and campaigns are moving the needle for their brand.

Streaming is on the rise, with the average American subscribing to multiple services. But there is concern that as viewers emerge from lockdown, and/or start looking to cut costs, subscription models will experience a downtick.  Navdeep Saini, Co-founder and CEO of free, ad-supported streaming TV network DistroTV,  explains the importance of thinking FAST.   You […]

How brands can move from minimal contextual targeting to a more granular approach focused on testing, measuring performance and dynamic creative messaging.

Many consumers says they would change their buying habits if it would help the environment. Here are a few businesses that are capitalizing on that through debuting eco-friendly offerings.

SAP’s digital video series showcases companies’ efforts–beyond its own–regarding environmental sustainability and social issues.

Now that the country has a new president with a decidedly different agenda, here are ways in which the marketing landscape may be affected.

Twitch has emerged a winner in a world of pandemic-fueled lockdowns. The platform has capitalized on non-gaming content, too.