Gaming Audiences

• 

  Profiles & Campaigns

  Doritos Marketing Part 2: Creator Partnerships, Gaming Integrations, Experiential and Media

  Part two of our conversation with Doritos’ Head of Global Marketing Fernando Kahane reflects on creator partnerships, gaming integrations, experiential marketing and balancing the brand’s media mix.

• 

  Digital

  How Twitch Has Courted Non-Endemic Brands and Achieved Growth During Pandemic

  Twitch has emerged a winner in a world of pandemic-fueled lockdowns. The platform has capitalized on non-gaming content, too.

• 

  Acquisition

  Activision Blizzard Media Talks Advertising to Gaming and Esports Audiences

  Gaming is thriving during the COVID-19 pandemic, but marketers advertising to this group must be careful not to interrupt the experience.