Search Results for: content marketing

We spoke with Kristen Lauria, EVP and Global Chief Marketing Officer at Cigna, about the challenges of launching Cigna’s new health services brand, Evernorth, during the pandemic.

The CM200, the industry’s comprehensive list of the best brand engagement and activation agencies serving the U.S., is open for applications.

Digital advertisers have some new tools at their disposal from Google and Reddit.

A recent CMO Council study looks at ways in which brand leaders are unifying the marketing and communications teams during these tumultuous times.

Four criteria that marketers should consider when determining which channels will drive results in a world without digital identifiers.

How social media monitoring can be used to drive business decisions for brands.

Three considerations for product marketers when devising content to attract online buyers.

First Entertainment Credit Union CMO Amondo Redmond discusses an NBA sponsorship, pivoting during the COVID era and providing programs for the LA community.

Customer data ethics, real-time marketing, artificial intelligence, personalization engines and location intelligence are the top technologies on the Hype list this year.

Here are the five most popular B2B marketing stories for the first half of 2020.