It’s hard to say when it happened, but it did. Our industry, once the unwanted offspring of the media world, operates in obscurity no longer; investors and members of the “real” world look upon it and those of us in the trenches with admiration. We now...
Part One of Trends Report recapped six major investments, including five content driven sites totaling more than $2 billion in transaction prices. Four of those deals occurred in a span of less than four months. Yet, as impressive as that...
For its part, Wal-Mart said it always tries to place merchandise according to demand and that the BET deal is just an extension of its core philosophy.
Jackstreet Media has announced five online pilot “nanocasts”, digital radio programs aimed at highly targeted audiences—covering such diverse content areas as book publishing, mind/ body fitness, emergency preparedness, HIV/AIDS, marketing, corporate business and consumer issues.
THE DIRECT RESPONSE INDUSTRY AGREED, AT LEAST A COUPLE of hundred years ago, that the key operative word for our messages is But have you noticed a not-so-subtle
What does Matt Malloy have to do to get you out of that car today? According to Malloy, vice president of marketing for Zipcar, an up-and-coming car-sharing
NEW LISTS Senior Internet Surfers and Retirees Data from surveys conducted on multiple Web sites and statistical models were used to build the Senior
The Port Authority of New York and New Jersey has begun pitching marketers to sponsor its properties in and around New York City, including all three major airports, the George Washington Bridge, the Lincoln and Holland tunnels, the PATH rapid transit ...
BRITNEY SPEARS': TV ads for her second fragrance from Elizabeth Arden, fantasy, will premiere exclusively on AOL today, the day the fragrance launches nationwide at retail and her Web site, Fantasybritneyspears.com goes live. The commercial's TV debut ...
Affiliate marketing is becoming as competitive (and more affordable) as Pay Per Click marketing, Media Buys, email and other methods of marketing online. However, it takes more ingenuity and commitment from the merchants to make their affiliate...