Marketers became unduly obsessed with the idea that “going viral” was the cure to all marketing ailments. But since then, interest has waned.

Marketing cannabis requires wading through reams of regulations, however, creative entrepreneurs are starting up agencies to do just that.

Chicken of the Sea is using brand innovation to reinvent itself in the shrinking, competitive market of shelf stable seafood.

A campaign designed to position Heineken as the “Beer of Cities” helped the company improve brand consideration among Millennials, create social buzz and most importantly, increase the volume of beer sold.

When Bruce Springsteen sang, “I just want someone to talk to – and a little of that human touch” he wasn’t talking about marketing automation, but he might as well have been.

Knowing the best way to classify and build a structure to successfully use data in marketing is essential. Where do you begin?

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% June 10, 2016 Join us Tuesday, June 14, in NYC Next week, at PROMONext, Chief Marketer presents 5 top marketers from major brands. The speakers will share strategies, insights, case studies and results.  These high-energy, educational sessions…

Gen Z is different from its predecessors and should be treated as such. Here are 4 things to keep in mind when marketing to Generation Z.

Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% June 7, 2016 Network, Learn, Steal Creative Ideas at PROMONext June 14, NYC  PROMONext has an all-star lineup of speakers from Jack Daniel's, Velcro, MasterCard, Chicken of the Sea and Heineken. We're also announcing the 2016 PRO Award…

Here's three key tips on metrics, alignment and scale to get your organization started on a strong account based marketing plan.