Search Results for: influencers

Brands like Citrix, EyeMed and Hiscox prove that neither B in B2B stand for boring.

AXE adds a contest to its roster of marketing initiatives to help teens
feel confident in who they are, quirks and all.

Chief Marketer recently chatted with Kenneth Kinney to get his perspective on how brands can improve their use of data to chart the customer journey.

Leah Chandler, CMO at the Destination Marketing Organization, talks about the challenges she took on and how the team came up with its brilliant strategy to get marketing—and tourism—back on track.

Giraffe Manor found influencer marketing success by partnering with Gypsea Lust.
How can your brand choose the right influencer as their champion?

What’s in a name? A lot. Relation Insurance strengthened its brand connection
to a number of B2B verticals through a year-long renaming initiative.

Last year Sleep Number inked a deal with the NFL and launched a new line of smart beds. The combination created one of the most expansive campaigns on the NFL’s sponsorship roster. Sleep Number CMO weighs in.

Lenovo is tapping influencers to reach key B2B verticals like
entertainment and oil and gas for its workstation products.

Wyndham CMO Lisa Checchio on the marketing strategy and multi-million
campaign that pulled 20 brands under one cohesive umbrella.

Spending on influencers is on the rise. Sky Zone CMO Josh Cole has fine-tuned
the process through years of experience.